Author Archives: Doug

Have Business, Have Website… Have Leads?

eMarketer reports this week that the corporate website is second only to referrals in terms of lead generation for B2B firms. Yet more than 4 out of 5 (84%) said that their website was not performing to their expectations in terms of generating leads. And not just leads, but quality leads. Well, what do we [...]
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Sharing a Thought About Sharing

My favorite daily marketing e-newsletter… the eMarketer Daily recently (full disclosure, eMarketer as a client does not hurt their “favorite”status) published findings that reveal just how important it is to include social media plugins on your news and blog items. A little more than half of websites are using a share button (see the bottom [...]
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Remembering a Friend and Colleague

Our friend and colleague Charles Berry passed away at this past Friday. He was 42 – much too young. We loved him dearly. His life was filled with adventure and achievement, love and laughter. Charles spent every waking hour living life to its fullest – and his ambition and love of life often drove him [...]
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Blogging for Mindshare

Seems like everyone is blogging these days – individuals, ex-newspaper folks, organizations… but are you? And should you be? Well blogging can accomplish many things, but first of all – what is a blog? Blogs are an opportunity to provide ongoing insights, and afford two-way communication with readers. The best blogs provide information difficult to find [...]
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How Online Video Can Strengthen Your Brand (and your search performance)

Having gone from zero to mass market globally in three short years, online video is the fastest-growing media platform in history, according to a new report from social media research consultancy Trendstream and research firm Lightspeed. Are you using video on your website? If not, maybe you should be. Recently reported, online video is the fastest [...]
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Don’t be afraid: Market Research can be quick, affordable… and useful (really).

Recently I partnered with MediaPost to conduct a survey among marketing professionals to uncover the changing demands of their role. In short – an overwhelming majority of them cited increasing pressures to show measurable results and be accountable as their biggest challenge. How we do this as marketers can be tricky – resources are scarcer than ever, but [...]
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Think Recognized with Addy Award

Think Media Studios was recognized last night with an ADDY.  Recognized by the Cleveland Chapter of the American Advertising Federation, “On the Go” was Cleveland’s best in the category of Video Sales Presentation. The award advances Think Media Studios’ position as Cleveland’s leading and most honored video production company – as Think’s  work with Faber-Castell [...]
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Think Media Studios Launches New

Marketing Firm, The Think Agency

 (February 22, 2010) Cleveland, Ohio – Cleveland’s leading video and event production company, Think Media Studios has formed a new comprehensive marketing & communications firm, The Think Agency. The alignment of The Think Agency with the creative resources of Think Media Studios enables both organizations to offer a full-suite of marketing services, increasing timeliness, effectiveness, [...]
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