The Think Agency team brings a comprehensive resolution through the use of viral videos, Hollywood-quality films, traditional media campaigns and internet marketing movements.

Faber-Castell

Challenge: As a leader in the industry, Faber-Castell grasps the value of capturing mindshare and driving brand loyalty. The objective was to promote their line as essential instruments for the artist’s craft, not just tools in a studio.

Solution: Faber-Castell serves a marketplace prone to fierce brand allegiance and Think approached the project with an eye towards establishing the brand as a symbol of vibrant, creative individualism. In making Faber-Castell’s products the star of vibrant dynamic video series, Think focused on creating excitement and product differentiation.  The client and Think decided to show pens and pencils “in the field” – taking to the streets, creating a high-energy and engaging video that artists would identify with and find compelling.

Videos were leveraged in the campaign to command a visual target audience. Specifically, Think took Chicago artist Don Colley on a one-day tour of Cleveland to highlight core product functionality. Colley found artistic subject matter in a myriad of settings.  A phenomenal combination of Colley’s talent and Faber-Castell’s graphic products caused his images to jump off the page.

Loyal customers and prospects of Faber-Castell were shown the true worth of their product line in action, providing a reminder why Faber-Castell is the best in the market. Incorporating video into their messaging, illustrated how new, innovative, and cutting edge Faber-Castell has become – pushing the artistic envelope for their customers.

As an additional benefit, Faber-Castell now has a video to showcase their products, orient their customers and include this as part of their internal training platform.

Faber-Castell’s openness to innovation and experimentation brought them even more recognition locally by winning an Addy Award.  This piece also brought them global recognition in 8 different countries.

Watch the Video.

OneCommunity

Challenge: The City of Akron and local technology nonprofit OneCommunity needed to engage the community, businesses, students and entrepreneurs as it rolls out its wireless corridor. It was imperative to not only mobilize business leaders (ensuring the network would be utilized for economic development), but to drive awareness among consumers to ensure high, and early adoption.

Solution: The Think Agency developed the brand for the initiative and launched an awareness campaign months before the actual build of the network would begin. First Night Akron `09 featured a video with civic and business leaders promoting the benefits of the network, played throughout the City. As the months followed, Think and OneCommunity continued awareness building, branding, and Web activity and press events. As the wireless launch approaches, the “Got My Spot” campaign – developed by OneCommunity and Think – is poised to make sure Connect Akron brings with it civic and economic benefits to Akron. This fully integrated campaign will carry its theme through to all mediums – making the “spot” synonymous with access and innovation.

Currently Think is developing a new Web presence for OneCommunity.

Cleveland Cavaliers

Challenge: As the Cleveland Cavaliers approached the 2009-10 NBA season, there was mounting pressure to make this year and the experience at “The Q” the most special yet.  To celebrate their 40^th anniversary year (and hopefully their first championship), draw fans, attract and retain players – the Cavs felt it imperative that the video introductions be a “mini-movie” – with special effects that would make George Lucas proud. The catch? The Cavaliers  opening night was just a week away.

Solution: Luckily, the Cavs found Think more than willing and able to not only create a jaw-dropping video, but deliver the finished product on-time – meeting what could be only described as an impossible deadline.

In less than one week Think’s creative team developed a player introduction video featuring larger than life (Extra Large) Cavs storming Cleveland – playing off the “XL” anniversary logo – an idea developed in concert with the Cavaliers marketing team.  Effects included Shaq emerging from Lake Erie (ala Godzilla) and LeBron “coming to life” from his famous Ontario Street billboard.

The video was met with rave reviews from the nosebleed seats to the King himself and is regularly shown on national broadcasts.  Meanwhile, the strategic decision to keep the video off the Web is actually driving more interest – viral video interest on You Tube and other mediums.

Think set the bar for the 40^th season of the Cavs to be special – the ball’s in the players’ court now.

Watch the 40th anniversary video now.